Raymond Harari is the Founder of Canalis Capital. Canalis Capital is a venture capital & investment firm dedicated to identifying and developing cannabis companies in Latin America within the emerging global market.
Today, Ray shares with us his own serendipitous early investment in the cannabis space as a branding manager. First, Ray tells us why his family was upset with him turning away from family traditions to invest in Latin American cannabis companies. Next, Ray shares that there is an extra level stigma due to cannabis’ association with gang violence in Latin America. Additionally, he talks about the importance of finding your niche within the industry. This prevents brands from truly becoming household names. Finally, Ray predicts that influencers will be the driving force in driving marketing in the long term.
3 DANK Points
- Latin America has extra measures of stigma to overcome
- Transitioning from the VC banking world to the cannabis industry
- While LatAm has been slow to adopt, its cannabis market is growing tremendously