Branding & CBD: Developing a Message for Your Target Audience

Branding & CBD: Developing a Message for Your Target Audience

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Branding & CBD: Developing a Message for Your Target Audience
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Beau Schmitt is the co-founder and the  CGO (Chief Growing Officer) of Sunday Scaries, a CBD company based in San Diego, California. They provide cannabis products to calm and relieve those frightening “beginning of the week” feelings. Beau talks about his journey, how he found himself in the cannabis business, and how he is helping millennial’s with their mental health and, of course, the Sunday Scaries. In this episode, he dives deep into the importance of creating a message and branding that resonates with the market you are trying to reach.

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Million Dollar Grows and a 50 Year Cannabis Journey from Legacy to Regulatory

Million Dollar Grows and a 50 Year Cannabis Journey from Legacy to Regulatory

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Million Dollar Grows and a 50 Year Cannabis Journey from Legacy to Regulatory
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Razor Andrew Lopas is an author, cultivator, and distributor of cannabis and cannabis products since 1978. He is also the founder of companies such as OG RazorGrown, Mystic Spring Farms, among others. In this episode, Razor shares his story growing up in the cannabis industry, how he survived the plant’s criminalization, and the true meaning of legalizing cannabis.

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The Alchemy of Cannabis: Applying Consciousness to Plant Based Medicine

The Alchemy of Cannabis: Applying Consciousness to Plant Based Medicine

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
The Alchemy of Cannabis: Applying Consciousness to Plant Based Medicine
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Trevor Polinsky is the CEO of Soular Alchemy tuning in from Rollinsville, Colorado. Trevor has an extensive background in alchemical formulations and has had the honor of learning from some of the best alchemists currently alive. He is passionate about giving back to the world and continuing to learn more about the never ending alchemy of cannabis.

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Cannabis, Vaping & Danger: Protecting Yourself Amidst The Health Scare

Cannabis, Vaping & Danger: Protecting Yourself Amidst The Health Scare

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Cannabis, Vaping & Danger: Protecting Yourself Amidst The Health Scare
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Delaney Toups is the Founder & Owner of D2 Custom Terpenes of Los Angeles. In this podcast, Delaney addresses the controversy surrounding the dangers, recent health scares and deaths associated with vaping in general and cannabis in particular.

 

3 Dank Points:

  • Using cannabis to integrate holistic health & Eastern medicine into the mainstream health industry
  • Holding your company to a higher ethical standard than current regulation demands
  • Many vape producers are cutting corners by cutting their oil with toxic materials for better profit margins

 

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