As the cannabis industry continues its meteoric rise, many cannabis and hemp companies are searching for ways to build visibility and brand awareness.
In this episode of Dank Discussions, we’re sharing some creative and effective marketing strategies that will help you stand out and connect with cannabis and hemp consumers, while still remaining compliant with some of the more complicated laws and regulations.
Doug Schneider is the Co-Founder and Chief Business Development Officer, and Silvana Nardone is the Co-Founder and Chief Creative Officer of Via Viaggio. Based in Brooklyn, New York, and Dobbs Ferry, New York, Silvana aims to utilize her culinary expertise to transform CBD-infused gummies into something spectacular. With Doug guiding and supporting her through countless trials and errors, they were able to create an amazing product that shook the New York cannabis industry. Today, Silvana and Doug share their transformation journey, what an adaptogen is all about, and the pressing challenges they are currently facing.
Brandon Hilton is the CEO of Organic Memories based in Chicago, Illinois. Brandon had always been in touch with nature. Together with his wife, Reena, they want to bring change and help transform the lives of their clients through a holistic approach and the ‘essence’ of nature.
Shan Claudio is the CEO of Dallas Hemp Company whose mission is to provide purchasing solutions of the best CBD products that farms can produce. He joins us to share about the stigma towards Cannabis, his upbringing as a victim in the war on drugs, and his efforts to educate people on the benefits of hemp and CBD.
Lauren Forsch is the Founder and President of Popped.NYC, a brand that helps people find relief with CBD products and through consultation. Lauren defines herself as a canna mom. In this episode, she talks about CBD education, stigma, and working as the caretaker’s caretaker. She also shares with us her journey, how she got into the industry, the obstacles, and the bright future ahead for her POPular brand.
Christopher and Alisia Ratliff are the CEO and President of Victus Capital Ventures, respectively. Alisia is an accomplished chemist and a licensed Project Manager who boasts over 13 years of experience in different industries. On the other side of this dynamic duo, Chris used to work with engineers in a military airbase, fixing and creating parts for aircraft. He got involved with cannabis at a very young age as a consumer and knew how to grow the plant before 18.