DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Branding & CBD: Developing a Message for Your Target Audience
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Beau Schmitt is the co-founder and theCGO (Chief Growing Officer) of Sunday Scaries, a CBD company based in San Diego, California. They provide cannabis products to calm and relieve those frightening “beginning of the week” feelings. Beau talks about his journey, how he found himself in the cannabis business, and how he is helping millennial’s with their mental health and, of course, the Sunday Scaries. In this episode, he dives deep into the importance of creating a message and branding that resonates with the market you are trying to reach.
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
The Need for Marketing: The Old Hemp Farmer on Why Growers Fail
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Harold Jarboe, also known as The Old Hemp Farmer, is a fellow podcaster and the Vice President and Marketing Director of Tennessee Homegrown. Mr. Jarboe was raised in rural Southern Indiana where his father’s family had a farm. This is where Mr. Jarboe learned more about agriculture and encountered his first Cannabis plants which were hemp plants growing in the wild. That encounter with hemp led him on a journey studying Cannabis that still continues today. In 2000, Jarboe started researching different agricultural techniques of commercially farming Cannabis in anticipation of eventual legalization. In June of 2014, the cultivation of Hemp was legalized in the state of Tennessee. At this time, Harold decided to switch from growing high THC Cannabis to growing high CBD Cannabis and Hemp. Thus, the “Old Hemp Farmer” name was born.(more…)
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Cannabis & Integrity: Contributing to the Industry with the Right Intentions
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Daniel Woeck is the owner of Lifted Aloha. Lifted Aloha is a family-owned company that is passionate about formulating cannabis products with high-level intentions and organic CBD, sourced locally from the healing island of Hawaii. He joins me to tell his story of choosing the big island as his home and how this led to him opening Lifted Aloha. (more…)
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Finding Reliable Information on Cannabis and Coronavirus (COVID-19)
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Curt Robbins is a technical writer, instructional designer, and lecturer who has been developing science-based educational and training content for Fortune 200 enterprise companies for more than 30 years. His clients have included Federal Express, Microsoft, Sun Microsystems, Northrop Grumman, National City Bank, Strainprint Technologies Ltd., the J.M. Smucker Company, and USAA. (more…)
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Investing in and Developing Cannabis Companies in Latin America
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Raymond Harari is the Founder of Canalis Capital. Canalis Capital is a venture capital & investment firm dedicated to identifying and developing cannabis companies in Latin America within the emerging global market.
Today, Ray shares with us his own serendipitous early investment in the cannabis space as a branding manager. First, Ray tells us why his family was upset with him turning away from family traditions to invest in Latin American cannabis companies. Next, Ray shares that there is an extra level stigma due to cannabis’ association with gang violence in Latin America. Additionally, he talks about the importance of finding your niche within the industry. This prevents brands from truly becoming household names. Finally, Ray predicts that influencers will be the driving force in driving marketing in the long term.
3 DANK Points
Latin America has extra measures of stigma to overcome
Transitioning from the VC banking world to the cannabis industry
While LatAm has been slow to adopt, its cannabis market is growing tremendously
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
From Ritalin to CBD: How ADHD Patients are Finding Relief with Cannabis
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Martell Golliday-Andrews is the founder of #Hashtag Hemp Company, the first Dallas CBD Company to be in the Chamber of Commerce. He is also a 3x published author, the marketing director at Bomba Cannalife Style magazine, as well as a Hemp and CBD industry broker, investor, and marketing enthusiast. Lastly, he is the co-founder of the new turn-key distribution company called Green Brothers.
CBD & ADHD: A Personal Story
Martell joins me on this newest episode of DANK Discussions. First, he gives advice to new CBD store owners. Next, he shares how CBD has helped him overcome his ADHD. Maynard and Martell discuss how they both suffer from ADHD and have used CBD to live a more productive life. Finally, he talks about how new research on previously untested cannabinoids could hold the secret to helping relieve countless more diseases.
3 DANK Points
Why CBD store owners should stick to one product to stand behind
