Did you know that being transparent and clear compared to other products gives you an advantage? Did you know that affiliate marketing plays a huge role in promoting a business? These are just some of the processes that Jim had to do that contributed to the success of their CBD business.
Jim Higdon is the co-founder of Cornbread Hemp. He is also an author, writer, and journalist. He had published a book about Cornbread Mafia which kickstarted his journalism career. As a journalist, he covered all about the cannabis policy. He was able to discover some things like the dishonesty of some brands about the products they are promoting. This prompted him to start his own company together with his cousin, Eric.
With the combination of skills and knowledge of the founders, they were able to establish a successful CBD business which has been growing about 300% a year.
Tune in to this episode to hear more as Jim Higdon shares about the story, process, and struggles he had to go through during the establishment of Cornbread Hemp.
Topics discussed in this episode:
The situation of cannabis in Kentucky
The similarities of the current situation to the other states
Starting up the business, Cornbread Hemp
The challenges encountered in the CBD industry
Affiliate marketing in the CBD industry
Journalism, PR side, and its process
The changes faced over the years
The biggest obstacle that Jim is currently facing
The definition of success
Jim’s future plans
Contact Jim Higdon on LinkedIn & Twitter. Learn more about Cornbread Hemp on their website.
Does your cannabis, hemp, or CBD company need to improve local or e-Commerce sales? Set up a time to speak with us at Calacann – Cannabis Marketing Agency to discuss how our digital marketing, search engine optimization (SEO), web design, affiliate/referral marketing, or influencer marketing campaigns can help you. Home of the D.A.N.C. Method.
As the cannabis industry continues its meteoric rise, many cannabis and hemp companies are searching for ways to build visibility and brand awareness.
In this episode of Dank Discussions, we’re sharing some creative and effective marketing strategies that will help you stand out and connect with cannabis and hemp consumers, while still remaining compliant with some of the more complicated laws and regulations.
Doug Schneider is the Co-Founder and Chief Business Development Officer, and Silvana Nardone is the Co-Founder and Chief Creative Officer of Via Viaggio. Based in Brooklyn, New York, and Dobbs Ferry, New York, Silvana aims to utilize her culinary expertise to transform CBD-infused gummies into something spectacular. With Doug guiding and supporting her through countless trials and errors, they were able to create an amazing product that shook the New York cannabis industry. Today, Silvana and Doug share their transformation journey, what an adaptogen is all about, and the pressing challenges they are currently facing.
Stacy Roberts, the founder, and CEO of Hempra, has been in the cannabis industry for eight years. Her subscription box based company, Hempra, is a business that focuses on incorporating CBD into your regular beauty routine. Headquartered in Naples, Florida, Hempra aims to comfort people by helping them make the right choices for their wellness and well-being.
Alice Moon is the founder of Alice Moon, a PR agency that helps cannabis businesses share their stories with consumers and the media. She was also the founder of Swallow, the world’s largest edible directory which helped cannabis consumers find the right edibles for themselves based on dietary restriction, food type, and location. Her work as an entrepreneur in the cannabis industry has led to Alice being a guest on CNN, Viceland, and Vice, with features on Business Insider, LA Weekly, Forbes, Washington Post, and High Times, just to name a few.
Moritz Fendt is the Co-Founder of NXT Pharma and Hanfgeflüster. Based on Berlin Germany, he is an upstart businessman who pioneered the distribution of medical cannabis in Europe. In this episode of DANK Discussion, Moritz talks to our host, Maynard Breslow, about regulations of cannabis distribution across Europe, how elections open up the discussion for legalization, and his new strategies for influencer marketing.
