Branding & CBD: Developing a Message for Your Target Audience

Branding & CBD: Developing a Message for Your Target Audience

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Branding & CBD: Developing a Message for Your Target Audience
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Beau Schmitt is the co-founder and the  CGO (Chief Growing Officer) of Sunday Scaries, a CBD company based in San Diego, California. They provide cannabis products to calm and relieve those frightening “beginning of the week” feelings. Beau talks about his journey, how he found himself in the cannabis business, and how he is helping millennial’s with their mental health and, of course, the Sunday Scaries. In this episode, he dives deep into the importance of creating a message and branding that resonates with the market you are trying to reach.

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DNA & Cannabis: Matching Your Genome with the Right Cannabinoids

DNA & Cannabis: Matching Your Genome with the Right Cannabinoids

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
DNA & Cannabis: Matching Your Genome with the Right Cannabinoids
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Len May is the CEO of EndoCanna Health, a company created to answer one simple question: How do we help everyday people find a cannabis product that’s right for their unique needs and genetic makeup? Their team of professional cannabis researchers, scientists, activists, and advocates have created Endo·dna; a simple DNA test that maps your endocannabinoid system and then matches that summary with a specific cannabinoid ratio and terpene profile aligned with with your unique genotype. Located in Studio City, LA, Len is also the host of Everything is Personal podcast, and an accomplished public speaker featured in Entrepreneur, Bloomberg, Rolling Stones, and Forbes. We are excited to have him on the show!

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Hemp & Humboldt: Transitioning to CBD in an Area Known For THC

Hemp & Humboldt: Transitioning to CBD in an Area Known For THC

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Hemp & Humboldt: Transitioning to CBD in an Area Known For THC
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Jared Boudreaux is the owner of Lost Coast Wellness, a hemp-derived wellness company based in northern Humboldt, California. Along with his family, Jared and Lost Coast Wellness aim to promote wellness for people, pets, and the planet. Lost Coast Wellness takes pride in being able to vertically integrate the four stages of biomass, manufacturing, formulations, and distribution. By calculating the bioavailability of all the ingredients within their products and then interweaving CBD into said products, they are able to take formulation to the next level. 

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Lobbying for the Industry by Uniting Local Cannabis Communities

Lobbying for the Industry by Uniting Local Cannabis Communities

DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
DANK Discussions - Deep Diving into the Legal Cannabis, Hemp, CBD Industry
Lobbying for the Industry by Uniting Local Cannabis Communities
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Byron Bogaard is the Owner of Highway 33, the Bynate dispensary. He is also the CEO of WB Pharms Dispensary/Lounge and partner in Local Motive Farms. Having started out in the industry 20 years ago, he has had experience working in cultivation and consulting. Byron has been involved with Cannabis since his days in college and has always used it for medical purposes with his learning disabilities. He offers his unique perspective of what it’s like to run a dispensary and bring it from the medical days into the recreationally legal market in California.

Pushing for Laws that Help Cannabis Business Owners

Currently, Byron is also the vice-chair of the retail committee for the National Cannabis Industry Association. He joins me on this episode to talk about how we have to work together to fight for fairer laws, instead of falling into the competition trap that too often divides our power. In addition, Byron shares his personal story of persevering through ADHD with the use of cannabis to climb the ladder of success. Finally, Byron shares his motivation to not only normalize cannabis but most importantly create a better future for his children. If you are ever driving up Highway 5 in Central California, take 10 minutes to say high at hwy33.

 

 

3 DANK Points

  • Normalizing cannabis use in the business world.
  • Using cannabis for learning disabilities.
  • Lobbying together instead of being fragmented.

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