As the cannabis industry continues its meteoric rise, many cannabis and hemp companies are searching for ways to build visibility and brand awareness.
In this episode of Dank Discussions, we’re sharing some creative and effective marketing strategies that will help you stand out and connect with cannabis and hemp consumers, while still remaining compliant with some of the more complicated laws and regulations.
Doug Schneider is the Co-Founder and Chief Business Development Officer, and Silvana Nardone is the Co-Founder and Chief Creative Officer of Via Viaggio. Based in Brooklyn, New York, and Dobbs Ferry, New York, Silvana aims to utilize her culinary expertise to transform CBD-infused gummies into something spectacular. With Doug guiding and supporting her through countless trials and errors, they were able to create an amazing product that shook the New York cannabis industry. Today, Silvana and Doug share their transformation journey, what an adaptogen is all about, and the pressing challenges they are currently facing.
Stacy Roberts, the founder, and CEO of Hempra, has been in the cannabis industry for eight years. Her subscription box based company, Hempra, is a business that focuses on incorporating CBD into your regular beauty routine. Headquartered in Naples, Florida, Hempra aims to comfort people by helping them make the right choices for their wellness and well-being.
Beau Schmitt is the co-founder and the CGO (Chief Growing Officer) of Sunday Scaries, a CBD company based in San Diego, California. They provide cannabis products to calm and relieve those frightening “beginning of the week” feelings. Beau talks about his journey, how he found himself in the cannabis business, and how he is helping millennial’s with their mental health and, of course, the Sunday Scaries. In this episode, he dives deep into the importance of creating a message and branding that resonates with the market you are trying to reach.
In today’s Dank Discussions session, we are joined by Anthony Lee AKA Full Time Tony. He is the managing partner at Culture & Cannabis, a creative media and branding company based in Las Vegas. Anthony joins me to talk about the many different events his company creates, his extensive background in entrepreneurship, and the impact that Covid 19 has had on businesses by forcing many companies to go online.
