As the cannabis industry continues its meteoric rise, many cannabis and hemp companies are searching for ways to build visibility and brand awareness.
In this episode of Dank Discussions, we’re sharing some creative and effective marketing strategies that will help you stand out and connect with cannabis and hemp consumers, while still remaining compliant with some of the more complicated laws and regulations.
Doug Schneider is the Co-Founder and Chief Business Development Officer, and Silvana Nardone is the Co-Founder and Chief Creative Officer of Via Viaggio. Based in Brooklyn, New York, and Dobbs Ferry, New York, Silvana aims to utilize her culinary expertise to transform CBD-infused gummies into something spectacular. With Doug guiding and supporting her through countless trials and errors, they were able to create an amazing product that shook the New York cannabis industry. Today, Silvana and Doug share their transformation journey, what an adaptogen is all about, and the pressing challenges they are currently facing.
Darell Bester is the Chairman of the Illinois Black Chamber Of Commerce Cannabis Committee. He is also the Founder and CEO of Buddy Luv, a cannabis/CBD lifestyle company. In this episode, Darell talks about the history of Buddy Luv, operating within various ancillary business models, and helping people affected by the war on drugs in the city of Chicago.
Brandon Hilton is the CEO of Organic Memories based in Chicago, Illinois. Brandon had always been in touch with nature. Together with his wife, Reena, they want to bring change and help transform the lives of their clients through a holistic approach and the ‘essence’ of nature.
Kristen Yoder is a veteran of California’s cannabis industry with professional experience in retail, growing, distribution, marketing, and management. She is also the host of CannaBS Podcast and the CEO of the cannabis business firm, Soil To The Oil. Kristen is passionate about spreading awareness about the ongoing manipulation that some players are conducting in the industry. Kristen has also been featured as a public speaker in Vanity Fair, Forbes, and USA Today.
Brian Reynolds is the creator of Kannabis Kingz in Chicago, Illinois. Kannabis Kingz is a collective whose goal is to create a movement and steer the culture within the new Chicago Cannabis Scene. Their vision aims to develop opportunities by making continuous contributions within the cannabis community. (more…)
