As the cannabis industry continues its meteoric rise, many cannabis and hemp companies are searching for ways to build visibility and brand awareness.
In this episode of Dank Discussions, we’re sharing some creative and effective marketing strategies that will help you stand out and connect with cannabis and hemp consumers, while still remaining compliant with some of the more complicated laws and regulations.
Doug Schneider is the Co-Founder and Chief Business Development Officer, and Silvana Nardone is the Co-Founder and Chief Creative Officer of Via Viaggio. Based in Brooklyn, New York, and Dobbs Ferry, New York, Silvana aims to utilize her culinary expertise to transform CBD-infused gummies into something spectacular. With Doug guiding and supporting her through countless trials and errors, they were able to create an amazing product that shook the New York cannabis industry. Today, Silvana and Doug share their transformation journey, what an adaptogen is all about, and the pressing challenges they are currently facing.
George Hodgin is the CEO of Biopharmaceutical Research Company (BRC) and a former US Navy Seal. Based in Castroville, California, BRC is a fully licensed, federally compliant, and recognized company wholly focused on cannabis research and development. George and his team are on a mission to research cannabis as an alternative medical treatment for military veterans. Today, George teaches us more about how cannabis can help alleviate a veteran’s health, what made George transition from Navy to becoming a CEO, unveiling the potential of cannabis, and the bureaucracy of cannabis.
James Coscina is the CEO of New Hope CBD. Based in Kerrville, Connecticut, New Hope CBD is one of the first processors and manufacturers of hemp in Connecticut. Before moving to the East Coast, they were a minor partner with a recreational marijuana facility in Maine. Due to new regulations with cannabis on the East Coast, they went on board and never looked back ever since. Today, James talks to our host about how the recreational legalization of cannabis shook the East Coast industry, the pricing mechanisms of cannabis products, and what the future of the cannabis market looks like in Connecticut.
Sarah Cotterill is a former health care lawyer and executive. Located in Indianapolis, Indiana, she is currently the CEO of Shift Next Level and Lineage Ventures. In this episode, she shares her background, explains how her company Shift manufactures and wholesales gourmet hemp and cannabis chocolate edibles with a larger mission of create and support regenerative systems of health and healing in the body and larger community. She touches upon the state of hemp and cannabis in the Midwest, and talks about the challenges she faces as a cannabis business in the conservative state of Indiana.
Morris Beegle is the president of We Are For Better Alternatives (WAFBA). He is also a producer of NoCo Hemp Expo and a publisher of Let’s Talk Hemp Media. He is based in Fort Collins, Colorado. Medical Cannabis has been legalized since the early 2000s. In 2012, Colorado became the first state to regulate marijuana for adult use. Due to this regulation, Colorado was able to build an industry for hemp. In today’s episode, Morris talks to Maynard about how Covid has impacted live hemp events and trade shows, making guitars out of hemp, and the legal cannabis market in Colorado.
