Shan Claudio is the CEO of Dallas Hemp Company whose mission is to provide purchasing solutions of the best CBD products that farms can produce. He joins us to share about the stigma towards Cannabis, his upbringing as a victim in the war on drugs, and his efforts to educate people on the benefits of hemp and CBD.
Beau Schmitt is the co-founder and the CGO (Chief Growing Officer) of Sunday Scaries, a CBD company based in San Diego, California. They provide cannabis products to calm and relieve those frightening “beginning of the week” feelings. Beau talks about his journey, how he found himself in the cannabis business, and how he is helping millennial’s with their mental health and, of course, the Sunday Scaries. In this episode, he dives deep into the importance of creating a message and branding that resonates with the market you are trying to reach.
Harold Jarboe, also known as The Old Hemp Farmer, is a fellow podcaster and the Vice President and Marketing Director of Tennessee Homegrown. Mr. Jarboe was raised in rural Southern Indiana where his father’s family had a farm. This is where Mr. Jarboe learned more about agriculture and encountered his first Cannabis plants which were hemp plants growing in the wild. That encounter with hemp led him on a journey studying Cannabis that still continues today. In 2000, Jarboe started researching different agricultural techniques of commercially farming Cannabis in anticipation of eventual legalization. In June of 2014, the cultivation of Hemp was legalized in the state of Tennessee. At this time, Harold decided to switch from growing high THC Cannabis to growing high CBD Cannabis and Hemp. Thus, the “Old Hemp Farmer” name was born. (more…)
Daniel Woeck is the owner of Lifted Aloha. Lifted Aloha is a family-owned company that is passionate about formulating cannabis products with high-level intentions and organic CBD, sourced locally from the healing island of Hawaii. He joins me to tell his story of choosing the big island as his home and how this led to him opening Lifted Aloha. (more…)
Curt Robbins is a technical writer, instructional designer, and lecturer who has been developing science-based educational and training content for Fortune 200 enterprise companies for more than 30 years. His clients have included Federal Express, Microsoft, Sun Microsystems, Northrop Grumman, National City Bank, Strainprint Technologies Ltd., the J.M. Smucker Company, and USAA. (more…)
Raymond Harari is the Founder of Canalis Capital. Canalis Capital is a venture capital & investment firm dedicated to identifying and developing cannabis companies in Latin America within the emerging global market.
Today, Ray shares with us his own serendipitous early investment in the cannabis space as a branding manager. First, Ray tells us why his family was upset with him turning away from family traditions to invest in Latin American cannabis companies. Next, Ray shares that there is an extra level stigma due to cannabis’ association with gang violence in Latin America. Additionally, he talks about the importance of finding your niche within the industry. This prevents brands from truly becoming household names. Finally, Ray predicts that influencers will be the driving force in driving marketing in the long term.
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